Benin concluded the seventh edition of the Mois du Consommer local on 30 October 2026, marking the end of a month-long initiative dedicated to promoting domestic products. Government officials and industry representatives gathered for the official closing ceremony at the Chambre de commerce et d’industrie du Bénin (CCI Bénin). The event served as the final stage for the national campaign, which focused on increasing the consumption of goods produced within the country. Organizers reviewed the impact of the month-long program during the proceedings held at the CCI Bénin headquarters. This conclusion follows a series of regional activities designed to connect local manufacturers with consumers across Benin. The initiative aimed to strengthen the national economy by prioritizing support for local enterprises and agricultural producers throughout the seventh month. The 7th edition of the Mois du Consommer local officially ended on October 30, 2026. The closing ceremony took place at the Chambre de commerce et d’industrie du Bénin (CCI Bénin).
Month Long Promotional Campaign
Authorities officially inaugurated the month-long promotional campaign on 1 October 2026 at the Zone industrielle de Glo-Djigbé (GDIZ). The event was launched on October 1, 2026, at the Zone industrielle de Glo-Djigbé (GDIZ). The location served as the starting point for the nationwide effort to boost interest in goods manufactured within the country.
During the program, the 'Panier Minute' initiative provided participants the opportunity to spend 10,000 FCFA within a one-minute timeframe to acquire various local products. The 'Panier Minute' initiative allowed participants to spend 10,000 FCFA in one minute to purchase local products. This specific activity was designed to encourage rapid engagement with domestic goods and highlight the diversity of items available from Beninese producers. The exercise allowed citizens to interact directly with the output of local factories and farms, fostering a direct link between the production sector and the final consumer base.
Shadiya Alimatou Assouman, the Minister of Internal Trade, was represented at the closing events by her technical legal advisor, Flora Akoutey. Shadiya Alimatou Assouman, Minister of Internal Trade, was represented by her technical legal advisor, Flora Akoutey. Reflecting on the conclusion of the campaign, Flora Akoutey stated, "Cette célébration marque la fin du mois du consommons local, et non la fin du consommons local, qui, elle, doit se perpétuer dans nos habitudes. Il nous appartient donc de poursuivre cette dynamique afin de faire du consommer local notre style public."
The remarks delivered by Flora Akoutey showed the government's long-term vision for the initiative. By transitioning the focus from a single month of promotion to a sustained habit, the Ministry of Internal Trade seeks to solidify the market share for domestic goods. Throughout the month, various stakeholders evaluated the logistical successes of the campaign, noting the increased visibility of Beninese brands. The initiative remains a central pillar in the efforts to encourage citizens to prioritize items manufactured within the national borders. As the seventh edition concludes, the framework for future engagement remains centered on the continued support of local producers and the integration of these goods into the daily consumption patterns of the population.
